S-cafe fabric is a story that tells Apramo’s customers that the 24:7 collection are using planet friendly textiles, which made with 100% recycled and 100% recyclable fabrics combines with coffee waste. I believe that customers who concerned with protecting and preserving the natural environment, also have big interested in how the brand utilised coffee waste to create a unique clever fabric, that also feeling soft and safe for children. Therefore, I used images and clips that show how S-cafe collect coffee waste and fabric making process to provide insight on how the fabric is made. In addition, I also want to keep the videos short and clear to let audience catch the message easily when they saw them in social media.