Elephant Arcade
2019

 

Elephant Arcade is a team project that corporate with Sorthwark council to develop a new brand identities and visual language of a new retail space Elephant Arcade during my master. As the original Elephant and Castle Shopping Mall is going to be removed so the council create this new retails spaces and relocate all the tenants to this space. Our team won a chance to work on this project by pitching this colourful and unique idea, which we hope it can make a connection with the community there, at the same time embraces their Latin culture and history.

Elephant Arcade Logo

Elephant Arcade Logo

 
Characters created based on the tenants

Characters created based on the tenants

 
elephant info stand.png
elephant social.png
elephant social phone.png
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